the inner circle

We Build The People

Who Build Successful Businesses.

The Inner Circle helps leaders, business owners, and entrepreneurs build their business and their life at the same time, without burning out or becoming trapped.

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Live Your Dream Life While Running Your Dream Business.

Yes. It is actually possible.

Hundreds of leaders, business owners, and entrepreneurs are living proof.

It’s become the norm for “experts and gurus” in the business space to preach that the best, if not the only way, to successfully grow your business is to sacrifice, hustle, and grind 24/7.

They teach that your #1 priority needs to be your business – otherwise you’ll never succeed.

They’ll try to scare you with the statistics …

  • … only 10% of businesses make it past the first year …
  • … even less make it through to the 5th year …
  • … business insolvencies have never been higher than they are in 2025 …

– and their only solution is work harder, longer, and smarter.

Over the last 20 years we’ve been proving it all wrong.

Businesses have been built by owners who are working less hours, are making more money, and are living and enjoying their dream lives at the same time.

It’s not easy, but it sure is simple. So simple, that any business owner, in any industry, with any experience can follow it and succeed.

Discover How “The Inner Circle” Works

Proven Framework

Our method will get you out of your own way to build the life and business you want.

Expert Mentors

We’ve collected some of the brightest minds in business mentorship to guide your way.

Authentic community

The IC is capped at 100 members to create a close-knit community with you at every step.

It’s A Rite Of Passage For Business Owners:

  • Feeling extremely exhausted and near burnt out … almost all the time.
  • Giving everything you have to give, every single day … and feeling like it’s never enough.
  • Knowing your industry like the back of your hand … but not knowing enough about running a successful business.
  • Wanting people on your side to make big decisions … because you don’t trust yourself and your abilities enough to make them yourself.
  • Feeling alone and isolated … even though you’re surrounded by people who love and support you everywhere you go.
  • Desiring, strongly, to become a better leader for your team, partner for your spouse, and parent for your children … yet not knowing how to structure and prioritise your business and life so you can.

… but it doesn’t have to last …

Discover “The Inner Circle” Today and how it builds the people who build successful businesses and lives of freedom.

Discover How “The Inner Circle” Works

What Business Owners Say About The Inner Circle

… and how much it has transformed their business and their lives

Stephen Muscat
Walter Badaracco
Simon Druery
Steve Ramsay
  • I have totally changed how I look at my business, and I feel excited about running my business again!!! Thank you.
    Patrick Van Eybergen Ti2
  • We are already starting to see significant growth in the business after only 4 to 5 months. I would say it has either put us 20 years ahead of the times or if you reverse engineer it he may have saved us from being left behind.
    Christopher Wragg Qld Specialised Scaffolding
  • The Inner Circle team have been amazing to work with. Through clear vision, strategic planning, accountability, efficiencies to free up more of our time to work on business growth!
    Teena Kubota TK Organics
  • Forget the Kool-Aid and ‘Eye of the Tiger’ stage craft. If you’re serious about growing yourself and your business, look no further. Sean and the Inner Circle team are the real deal.
    John Broadbent Industry 4.0 Strategy & Mentoring
  • Sean and the team have had a great influence on how we run our business over the past 4 years and I have referred them to other businesses that have had the same impact. Sean is the real deal – he will tell you how it is.
    Daryn Kerr Terracorp Tanks Darwin
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Redefining modern business ownership

Meet Sean Soole

After more than two decades of mentoring and 30 years of experience in business strategy, our founder Sean has changed the mindsets of hundreds of leaders, helping them understand that business shouldn’t be trapping you, but setting you free. His teachings challenge today’s toxic hustle culture and importantly, allow business owners to create more freedom than they thought possible.

Meet Sean

Change your business.
Change your life.

Book a no-pressure conversation with one of our expert mentors.

Get in touch
Your Mission
Basecamp Four
Basecamp Three
Basecamp Two
Basecamp One

Build a legacy that goes beyond money