the inner circle
We Build The People
Who Build Successful Businesses.
The Inner Circle helps leaders, business owners, and entrepreneurs build their business and their life at the same time, without burning out or becoming trapped.
Live Your Dream Life While Running Your Dream Business.
Yes. It is actually possible.
Hundreds of leaders, business owners, and entrepreneurs are living proof.
It’s become the norm for “experts and gurus” in the business space to preach that the best, if not the only way, to successfully grow your business is to sacrifice, hustle, and grind 24/7.
They teach that your #1 priority needs to be your business – otherwise you’ll never succeed.
They’ll try to scare you with the statistics …
- … only 10% of businesses make it past the first year …
- … even less make it through to the 5th year …
- … business insolvencies have never been higher than they are in 2025 …
– and their only solution is work harder, longer, and smarter.
Over the last 20 years we’ve been proving it all wrong.
Businesses have been built by owners who are working less hours, are making more money, and are living and enjoying their dream lives at the same time.
It’s not easy, but it sure is simple. So simple, that any business owner, in any industry, with any experience can follow it and succeed.
Proven Framework
Our method will get you out of your own way to build the life and business you want.
Expert Mentors
We’ve collected some of the brightest minds in business mentorship to guide your way.
Authentic community
The IC is capped at 100 members to create a close-knit community with you at every step.
It’s A Rite Of Passage For Business Owners:
- Feeling extremely exhausted and near burnt out … almost all the time.
- Giving everything you have to give, every single day … and feeling like it’s never enough.
- Knowing your industry like the back of your hand … but not knowing enough about running a successful business.
- Wanting people on your side to make big decisions … because you don’t trust yourself and your abilities enough to make them yourself.
- Feeling alone and isolated … even though you’re surrounded by people who love and support you everywhere you go.
- Desiring, strongly, to become a better leader for your team, partner for your spouse, and parent for your children … yet not knowing how to structure and prioritise your business and life so you can.
… but it doesn’t have to last …
Discover “The Inner Circle” Today and how it builds the people who build successful businesses and lives of freedom.
What Business Owners Say About The Inner Circle
… and how much it has transformed their business and their lives
“We have operated for nearly 10 years and in the last 12 months, I have been looking at improving our business to ensure we are here well into the future. It’s always good to get support outside of your own knowledge and I was lucky enough to spend a day with Sean Soole to talk about how we can look internally into our businesses strengths and weaknesses to identify the areas where we can improve – like, culture, team building, management structure and finance.
I highly recommend businesses of all sizes consider the upcoming Sean Soole 2 day event. It’s an opportunity to look at how you can improve your business for the long term.”
– Darren Lynch, Darwin
Seven Jet Skis, Bella Fresh Pasta, The Precinct & Wharf One food & WineDarren Lynch, Darwin
We have been a Territory run and owner-operated business for 30 years and we have seen the Territory grow and prosper in that time. And, most recently we have also seen the slow and hard times – our business has not been immune to that. About 6 months ago, we were fortunate enough to be introduced to Sean Soole by another Territory based business that was going through similar difficulties to ours. Like us, that business had a huge drop in revenue and had to deal with laying off staff, left wondering what the future held. We spoke to Sean and he was able to guide us to get back on track and help us with what we needed to do. Since working with him we have seen a 35% increase in sales and a huge increase in profitability. We are now a lot more focused, calm and assured in what we are doing as a business, and on a personal level. We were able to calm down, focus and really achieve great results. The decrease in our stress levels has provided a big improvement in our personal lives and in our business performance.
– Mario & Nicole Tsirbas
Kitchens Darwin
“We’re now pointing in the right direction. we have systems and processes. Now I feel positive, energetic, definitely with a clearer mind and our families are happier.”
– Shaun & Tracey.
Crockers Paint
“Without a business mentor to keep you accountable, you’re not going to get the truth. There’s no business school that can teach you what you can learn within a community of like-minded entrepreneurs.
– Stu White
Total Access Solutions
Redefining modern business ownership
Meet Sean Soole
After more than two decades of mentoring and 30 years of experience in business strategy, our founder Sean has changed the mindsets of hundreds of leaders, helping them understand that business shouldn’t be trapping you, but setting you free. His teachings challenge today’s toxic hustle culture and importantly, allow business owners to create more freedom than they thought possible.
Find your circle.
Achieve real results.
Build a better life.
We’ve been there:
- Feeling extremely exhausted or burnt out all the time.
- You’re giving everything, but it’s not enough.
- Knowing your industry but not enough about running a business.
- Wanting people on your side to make big decisions
- Feeling alone and looking for a sense of community.
- A desire to be a better leader for your team.
Let us show you how to create a business that gives you freedom.
Change your business.
Change your life.
Book a no-pressure conversation with one of our expert mentors.
Build a legacy that goes beyond money