Why Inner Circle?

Proven framework.
World-class mentorship.
Authentic community.

In 2017, our founder Sean Soole felt frustrated with the mentorship industry. Too often, he saw programs promoting “quick fixes” rather than strategies for long-term impact.

And so, the Inner Circle was born.

The Mentoring Industry Has Become So Bad… More Businesses Are Closing Now Than Ever Before.

Our founder, Sean Soole, saw it coming – early. Sean has been part of the mentoring industry, on both sides, for a long time. In 2017, he felt his frustration reach an all-time high, almost the only thing he could find were “quick fix” programs and coaches preaching their secret process for exponential results.

He decided to take things into his own hands. After all, he’d been delivering high-touch, 1:1 mentoring and support for business owners at that point, for over 12 years.

The vision and mission for The Inner Circle was clear – create the single most effective and impactful program and community for leaders, business owners, and entrepreneurs. 

Since that day, The Inner Circle has cultivated and attracted some of the brightest minds in mentorship and business, creating a diverse community of world-class people.

The Result?

More business owners are running their dream businesses while living their dream lives at the same time. They have the freedom – geographically, financially, and with their time – the meaning, and the success they dreamt of when they first envisioned owning their own business.

In fact, many business owners we meet are running themselves into the ground instead of running their business.

  • Pumping out 60+ hour weeks with no end in sight
  • Pulling their hair out wondering where all the revenue goes
  • Sick and tired of having a team that underperforms
  • Struggling to let go of the reins, thinking nobody can do the job they can
  • In a prison they can’t escape from

That’s not sustainable, and it’s not a life worth living. Something MUST change.

It did for Chris & Guy.

When we first met they were waking up every single day and immediately felt pulled in different directions. Because of this lack of clarity and focus they were working 80+ hour weeks each, and only taking home $20k a year for their efforts.

  • That’s worse than minimum wage.
  • In fact, it’s like working a volunteer job.
  • Not ideal for a profitable business owner.

Sure, they had achieved some success as they were sitting at roughly $1.2M in revenue – yet the brutal reality was that they didn’t have enough profit in the business to even pay themselves.

With existing loans to keep the business afloat, they feared the idea of having to invest more into the business without a solid strategy. At the end of the day, they felt like they were burning the money they were making for nothing, and wasting precious years of their lives away for something that may just not work.

They began questioning if they were even able to run a profitable business and were at the point of considering walking away. Their strained business partnership didn’t help. Simple decisions became hard to make because of the stress they were under.

… yet today, they’ve jumped to well over $8M in annual revenue and are expanding internationally.

It’s a similar story for James & Tegan.

They run a construction company and have been able to grow from $3.5M annual revenue to $7.5M, from just $16,000 in profit to $1M+, and are now 90% out of the day-to-day management of the company.

When we first met, James would leave home to work at 7 am and not get home until 5 pm. He would come home, bathe and feed the kids and go back to work until 1 or 2 am. All for just $16,000 profit from $3.5M in revenue.

Every day was groundhog day. The business they loved began to consume them. They were on the verge of breaking down and throwing it all in.

What changed for James, Tegan, Chris, and Guy?
They Joined The Inner Circle Program.

… and exactly like hundreds of business owners before them they were able to have both the business and life of their dreams by following proven frameworks, receiving world-class mentorship, and growing in an authentic community.

Here’s How, And Why, It Works So Well

The Inner Circle’s ability to build the people who build successful businesses is unrivalled thanks to our structured, cyclical philosophy.

Beginning with mapping a foundation core, you’re able to become clear on both your personal and business “why”.

The next step is taking a deep dive into your current business and looking at our signature “Freedom Metric” to see where you are and where you want to be.

Now, the fun begins … by identifying key gaps, as well as your unique business issues, and then running them through our 8 Pillars Strategic Planning & Execution Framework – we build the map that gets you to where you want to go.

Finally, we execute the plan together – using a unique mechanism where we blend the micro, short-term and the macro, long-term to make sure everything is moving in the right direction.

1. Quarterly LIVE & In-Person 2 Day Events

Quarterly LIVE & In-Person 2 Day Events – come together with inspiring business owners just like you, seeking to push the envelope on what’s possible in their business and personal lives.

2. 1:1 Support

1:1 Support – my team & I are always on hand to provide support and mentoring when it’s required. The Inner Circle is high-touch, after all. Our Private Direct Audio Support System allows this to be even faster and more hands-on than anything you’ve experienced before.

3. Unlimited Mentoring Sessions

Unlimited Mentoring Sessions – for when you need something a little more in-depth.

4. The Inner Circle Community Group

The Inner Circle Community Group – connect, converse, learn from, and grow with the other Inner Circle Community Members.

5. Expert Access

I open my personal rolodex to give you access to industry experts across a variety of fields … whether you need help with sales, operations, delivery, marketing, advertising or more, you will be put in touch with the exact person you need.

Yes, There’s A Catch!

The Inner Circle is ONLY for established businesses currently generating $750,000 + in annual revenue.

We’ve learned the hard way over the years that energy vampires are real, and they impact the entire ecosystem they are a part of. The Inner Circle exists for those who are in it, so to keep the quality of mentoring they receive to the highest level it can be, we only invite leaders, business owners, and entrepreneurs operating above a specific level.

If you’re not yet at the $750,000 in annual revenue level, we have created specific resources, activities, case studies and more in the RESOURCES section for you. They’re free and have everything you need to reach the $750,000 in annual revenue level.

If you ARE at or above the $750,000 in annual revenue level and are interested in joining the ambitious, high-performing Inner Circle Community, I invite you to apply below.

Upon receiving your application, our Freedom Mentor will assess it and contact you to let you know if you’ve been successfully accepted or not, and what the next steps are.

Yes! I Want To Apply For “The Inner Circle” Now

The Freedom Business Framework

In 36 months, we move business owners from feeling trapped by their business, to a place where they have choice and control around how to spend their time, how much money they make, who they surround themselves with and the impact they want to make.

World-class mentorship

Over the years, we’ve collected experts in Finance, HR, Marketing, Technology, Leadership, Legal and more to form one of the most exceptional brain trusts in business mentorship.

Authentic community

We purposefully cap the Inner Circle to 100 handpicked, like-minded businesses. This benefits our members for both the personalised attention they receive from our coaches, but also the close relationships they form with each other.

We’re for business owners who:

  • Have an established business, team and product or service in the market.
  • Knowing your industry but not enough about running a business.
  • Lack the knowledge and tools to fully scale their operations.
  • Know they are not living up to their full potential.
  • Want to be part of a values-aligned community.
  • Are ready for change and growth.
See our CASE STUDIES

Change your business.
Change your life.

Whatever you’re experiencing as a business owner – burnout, overwhelm, that “stuck” feeling, we have been there.

learn about the program

Redefining modern business ownership

Meet Sean Soole

After more than two decades of mentoring and 30 years of experience in business strategy, our founder Sean has changed the mindsets of hundreds of leaders, helping them understand that business shouldn’t be trapping you, but setting you free. His teachings challenge today’s toxic hustle culture and importantly, allow business owners to create more freedom than they thought possible.

Meet Sean

Ready To Have Both Your Dream Business and Your Dream Life?

Apply for The Inner Circle today, and take the first step to building your business and creating the separation from it that allows you to prioritise the things you love most in your life.

APPLY TODAY!
Your Mission
Basecamp Four
Basecamp Three
Basecamp Two
Basecamp One

Start building the business and life you deserve.